:: Services / Web development
Web development services for sites and apps that load fast and convert
A website has two jobs: be found and turn visitors into enquiries. A web app has one: make the work easier. We build both, with clean code, fast pages and a content setup your marketing team can use without calling a developer.
Core Web Vitals in the green
SEO built in
Editable by your team
:: What we do
What our web development covers
From a ten-page company site to a web application with thousands of users.
01
Marketing websites
Company and product sites in Next.js, Webflow or Framer, designed to rank and convert, with forms connected to your CRM.
02
Custom web applications
Portals, dashboards and SaaS-style apps with logins, roles, payments and admin panels.
03
Front-end development
React and Next.js interfaces that are fast on mobile, accessible and consistent with your design system.
04
Back-end and APIs
Node.js, Python, .NET or Laravel back ends with clean APIs, background jobs and secure authentication.
05
CMS and headless setups
WordPress, Sanity, Contentful or Strapi set up so editors can publish without breaking the layout.
06
Performance and SEO fixes
Speed audits, Core Web Vitals fixes, technical SEO and migrations that keep your rankings.
:: Cost and timeline
How much does a website cost?
Typical prices for our web projects, based on a senior team at $25 to $35 an hour. Hosting and platform plans are separate and usually small.
Marketing website
$5k – $15k
3 to 6 weeks
Up to about 20 pages on Framer, Webflow or WordPress, with design, copy layout, SEO basics, forms and analytics.
Large or content-heavy site
$15k – $40k
6 to 12 weeks
Many page types, a blog or resource library, multiple languages, integrations and a site migration with redirects.
Web application
$30k – $100k+
3 to 6 months
Customer portals, dashboards and booking or quoting tools, with logins, databases and integrations.
What it costs to run
Hosting or a builder plan usually costs $20 to $200 a month for a marketing site. Web apps add cloud hosting, monitoring and backups, typically a few hundred dollars a month.
What moves the price
Number of unique page designs
Content to write or migrate
Integrations with CRM, booking or payments
Languages and regions
Logins, roles and custom features
:: Which platform
Which platform should your website use?
The right platform depends on who edits the site and what it has to do. These are the options we build on most.
Visual builder
Framer or Webflow
Fast, good-looking marketing sites your team can edit without a developer. Hosting is included.
Content
WordPress
Best when you publish a lot, need many plugins or already have a WordPress team.
Custom
Next.js or React
For sites that are part of a product, need custom logic, or must load very fast at scale.
Headless
Headless CMS
Sanity, Contentful or Strapi feeding a custom front end, when content goes to a website, app and other channels.
Commerce
Shopify or WooCommerce
When selling online is the main job of the site.
App
Web application
When users log in to do work, such as a portal, a dashboard or a booking tool.
:: How it works
How a web project runs
A typical company website takes 4 to 8 weeks. Web applications take longer and ship in releases.
Week 1
Plan
Goals, sitemap, keyword map and the pages that matter most for leads.
Weeks 2 to 3
Design
Wireframes and visual design for key pages, approved before build.
Weeks 3 to 6
Build
Development on a staging site you can click through, with content added as we go.
Launch
Go live
Redirects, analytics, speed and SEO checks, then a month of fixes and tweaks.
:: Website migration SEO checklist
Redesigning or moving your site without losing rankings
Most traffic drops after a redesign come from a handful of missed steps. We run this checklist on every migration.
Do before and after launch
Crawl the old site and list every URL with traffic or backlinks
Map each old URL to its closest new page with a 301 redirect
Keep titles, headings and content that already rank
Move structured data, canonical tags and sitemaps
Test the new site on a staging URL with noindex
Watch Search Console for 404s and drops for 4 weeks
What causes traffic drops
Changing every URL with no redirects
Deleting pages that bring in visitors
Launching with noindex still turned on
Losing internal links in a new menu
Slower pages after the redesign
:: Why Sterling
What every site we ship includes
Mobile-first, accessible layouts
Green Core Web Vitals on key pages
Clean URLs, meta data and schema
Analytics and form tracking set up
Training for your editors
:: Tools we use
React
Next.js
Node.js
TypeScript
Laravel
WordPress
Framer
Vercel
AWS
4.9
Average rating on Clutch · 350+ projects since 2019
:: Questions
Questions about web development
How much do web development services cost?
Which platform should our website use?
Will we keep our Google rankings after a redesign?
Can you work with our designer?
Do you build web apps as well as websites?
How much does a website cost?
How long does it take to build a website?
What is the web development process?
Do you write the content for the website?
What do you check before a website goes live?
:: Related services
Other ways we can help
Send us your brief. We’ll help turn it into reality
A senior engineer replies within one business day with questions or a first plan: approach, team, timeline and estimate.